Humanscale Enters Department Store Market

Seating and Accessories Now Available at Manhattan Bloomingdale’s


Karen Brooking


NEW YORK, December 4, 2009 — Humanscale is among a select number of high-end contract furniture manufacturers featured in Bloomingdale’s new Sam Flax S.O.H.O. at Bloomingdale’s furniture department. S.O.H.O., which stands for “Small Office/Home Office,” is a collaboration between Bloomingdale’s and Sam Flax to bring high-end office furniture to the Bloomingdale’s customer.

Humanscale’s Freedom with headrest chair, Liberty task chair, and FM500C and FM300B foot machines are featured in the Sam Flax S.O.H.O. at Bloomingdale’s display. According to Bloomingdale’s Sales Associate Eve Aschenbrand, the products have been a hit with Bloomingdale’s discerning clientele. “There has been overwhelming interest in the Liberty chair, and I can’t keep the foot machines on the floor,” she said.

Paul Levy, President of Humanscale’s Retail division, believes the partnership is a natural one, as both Bloomingdale’s and Humanscale are dedicated to providing only the highest quality for their customers.

“This is an exciting opportunity to expand our brand and educate the general public on how to set up a comfortable ergonomic workstation at home,” Levy said. “Hopefully this is the first of many Bloomingdale’s to expand their furniture departments to include the S.O.H.O. category.”

According to Levy, seating and foot machines are the first of several Humanscale products that will eventually be available to the Bloomingdale’s customer. Humanscale plans to offer a comprehensive line of ergonomic products in the future, adding keyboard supports, monitor arms and lighting solutions to the Sam Flax S.O.H.O. at Bloomingdale’s offerings.

The Sam Flax S.O.H.O. at Bloomingdale’s furniture department is located at Bloomingdale’s flagship store on Lexington Avenue at 59th Street in New York City. The partnership is Humanscale’s second such department store agreement, as recently added Humanscale’s Element LED task light to its range of home furniture offerings.

Sam Flax is a creative supply retailer based in New York City. Known for art supplies, presentation supplies and eco-friendly gifts, Sam Flax also offers a large selection of high-end office furnishings.

For more information about Humanscale and its full range of ergonomic solutions, visit or call 800-400-0625.

About Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.

 For more information on Humanscale and our products, visit



FM300DC Foot Machine, Dark Cherry
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